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Design

SFU FROSH T-SHIRT

A t-shirt design project for SFU's frosh in 2015 with the theme of technology and pixels. It was a last minute project assigned to me when the initial design was not working for the SIAT's student council.

final design

PROCESS

challenges

Making this design was one of the most challenging ones i've gotten since the criteria for the t-shirt design was so broad and vague but it was also an informative experience that taught me a lot about how to iterate. It made me realize the importance of good communication and of how essential it is to work with the client to fit their vision and to make it look good at the same time, I ended up doing many versions of the design, from mascots based on the original idea (computer, camera and tablet mascots) to an overarching design of pixels and gaming. I also learned that SAVING IS IMPORTANT. I lost two other pixel mascots (the tablet and the computer) due to crashes but luckily, the client decided against having mascots.

criterias

+ pixels and technology

+ maximum 3 colors from color palette 

+ can be printed on white or grey shirts

+ simplistic and minimalistic

 

color palette

mascots

TYPE
t-shirt design
 
SKILLS 
sketching, ideation, communication, illustration
 
TOOLS 
photoshop, illustrator
 
TIME 
summer 2015
1.5 weeks
 

computer mascot design based on original computer mascot

camera mascot design inspired by pixel sprites

original mascot and idea from previous designer

original ideas of mascots (camera, computer and tablet) are scrapped in favor of more abstract t-shirt design

initial designs

initial t-shirt designs that incorperated pixels and technology. The difficult part choosing the symbol of 'technology' as it was such a broad, general topic.

the one that worked

finally, after much trial and error, The design on the left was made--it was something that I could work with and that the client liked. After tinkering with colors and different objects, the one on the left was eventually made.

testing out how the shapes would fit and create harmony

using color palette in design 

different iterations and arrangements of color and objects

final outcome

After the final design was made and approved, the T-shirts were finally made. One version on a white t-shirt for the froshies and the grey shirts for the frosh leaders.

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SFU Frosh T-shirt
Patrick deato Photography logo

PATRICK PHOTOGRAPHY

A logo for a clients' identity for his photography and other works. My client wanted a logo that would represent him and not just the photography aspect of his work. With a short timeline, I tried to create a simple, yet efficient identity for him as well as 2 possible buisness cards. 

TYPE
identity
 
SKILLS 
sketching, ideation, communication, illustration, logo design
 
TOOLS 
photoshop, illustrator
 
TIME 
1 week
 
 

different iterations of logo design

version 1 of buisness card

version 2 of buisness card

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Snap Branding

SNAP BRANDING

A branding project where I worked in a team of 2 to create a company brand for an imaginary client. This involved iterating many designs, choosing color schemes and addressing the target market.

WORK IN PROGESS

TYPE
branding
 
SKILLS 
sketching, ideation, communication, illustration, logo design
 
TOOLS 
photoshop, illustrator
 
TIME 
fall 2013
3 weeks
 

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Spoiled

PROTOHACK - SPOILED

A prototype based hackathon event for entrepreneurs and designers to create a environmentally impactful project pitch along with a prototype model in a time span of 6 hours. Was placed in top 5 against 10 teams, many of which are currently in buisness ventures.

TYPE
branding, app design, idea pitch
 
SKILLS 
sketching, ideation, communication, illustration, logo design, ideation, buisness
 
TOOLS 
photoshop, illustrator
 
TIME 
spring 2016
 
 

PROCESS

synopsis

Working in a diverse team of a coder, a buisness marketer and a research analyzer, I thouroughly enjoyed working on this project, especially as I was able to work on design and user interface/ user experience. The original pitch idea stemmed from a current research essay I was working on about food waste from grocery stores (and the general retail level) and how it negatively impacts the environment. We wanted to create something that would use these so called damaged foods instead of having them end up in the landfills.

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